3 Best Lavender AI Alternatives & Competitors for Your Sales Team

If you’re using Lavender AI, you’re probably using it for one reason: to improve outbound emails without slowing your reps down.

Lavender helps with surface-level optimization—email scoring, readability tips, and inline suggestions in Gmail or Outlook.

For individual reps polishing one email at a time, that can be useful.

But many sales teams run into the same limitations once they try to scale:

• Email “scores” don’t reliably translate into more replies or meetings
• The feedback focuses on mechanics (length, reading level) rather than buyer intent
• It doesn’t help with lead selection, sequencing, or volume
• You still need multiple tools to actually run outbound

Modern AI tools can streamline outbound processes with just a few clicks, making it easier to manage tasks like lead finding, content creation, and automation. In this article, we’ll cover AI tools that serve as robust alternatives to Lavender AI.

So the real question isn’t “How do I write slightly better emails?” After all, many teams are now looking for a robust alternative to Lavender AI that can handle more than just email polishing. It’s:

“What tool actually helps my sales team book more meetings?”

In this article, we break down three Lavender AI alternatives built for different parts of the outbound:

Let’s get into it.

TL;DR

• Lavender AI helps you score and fix sales emails directly in your inbox. ‍
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• Salesforge gives you an AI SDR that finds leads, warms mailboxes, and sends cold outreach 24/7 to book meetings. ‍
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• Apollo.io lets your team find B2B leads and run email, dialer, and sequence outreach from one platform, with AI writing features and as a powerful tool for sales teams. ‍
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• Regie.ai builds and runs multi-step email, call, and social sequences with AI-powered personalization at scale, and includes both an AI writing assistant and AI email assistant capabilities.

Many of these tools offer free trials, and free users can access basic features such as AI writing, email analysis, or outreach, while advanced functionalities may require a subscription.

What to look for in a Lavender.ai alternative?

Sales teams don’t replace Lavender because it’s “bad.”

They replace it because it stops being enough once outbound needs to perform at scale.

• It focuses on email form (length, tone, readability) instead of reply and meeting rates
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• It helps polish individual emails, but doesn’t support full outbound workflows
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• It doesn’t influence who you contact, when you reach out, or how sequences perform
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• AI suggestions often sound generic and don’t reflect top-rep messaging
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• Limited visibility into what emails actually generate replies or pipeline
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• Workflow issues, bugs, and slow support become costly as team usage grows
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• Lacks workflow automation and automated workflows, making it harder to save time on repetitive tasks like follow-ups and meeting summaries—alternatives streamline these processes and connect apps seamlessly.
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• Missing robust sales automation and email marketing features, which are essential for scaling outreach and improving engagement.
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• Does not support managing full email campaigns, limiting teams to individual emails rather than comprehensive, automated outreach strategies.
  

Top 3 Lavender.ai Alternatives

After comparing these Lavender AI alternatives, it's clear that factors like user interface, writing style enhancement, brand voice consistency, and engagement metrics set these tools apart for sales and marketing teams looking to optimize their outreach and marketing content.

1) Salesforge: Best Lavender AI Alternative for Automated Outreach and AI Sales Assistants

Salesforge is a full sales-execution platform that helps your team find leads, warm up mailboxes, and send outreach automatically with advanced sales automation and workflow automation features. You can set up campaigns in just a few clicks, making it easy to get started and save time.

It also has Agent Frank, an AI powered assistant and AI assistant for sales teams that runs your outbound campaigns 24/7, from writing and sending cold emails to booking meetings.

It’s perfect for teams that want to skip manual email setup and let AI handle prospecting, writing, scheduling calls, and managing automated follow ups through automated workflows. These automation features help save time by streamlining repetitive tasks and maintaining engagement with prospects.

Salesforge integrates with other tools like CRMs and productivity platforms to further streamline the sales process and enhance efficiency.

Lavender tells you how to fix your emails.

Salesforge actually sends them for you. It handles writing, sending, tracking, and reply management, all in one place.

So instead of getting a score, you get real booked meetings.

Compared to SmartWriter, which focuses on hyper-personalization by scraping public data to create unique icebreakers, Salesforge emphasizes automation and seamless integration to drive results.

Pros:

• Continuously sources and contacts new prospects, so pipeline keeps moving even when reps are offline
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• Uses a proprietary email-sending infrastructure instead of relying on Gmail or Outlook, reducing inbox throttling and deliverability issues
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• Offers two operating modes: full automation where the AI runs outreach end-to-end, or assisted mode where reps review and approve messages
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• Supports outbound in more than 20 languages, making it practical for EMEA, LATAM, and APAC teams without separate playbooks
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• Provides a named account manager and a shared Slack channel for real-time support—not ticket-based back-and-forth
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• Allows teams to define how the AI SDR writes: tone, targeting logic, objections to handle, and meeting goals
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• Delivers AI guidance and real time suggestions to improve email effectiveness and engagement during drafting
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• Enables the use of bullet points to organize key features or email content for clarity and impact
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• Integrates with Google Sheets for streamlined data management and workflow automation
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• Natively integrates with Leadsforge for data, Mailforge for inbox warm-up, and Infraforge for sending, so lead sourcing, deliverability, and outreach run in one system

Cons:

• You need to warm up your domain for two weeks before going live.
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• Full automation (Agent Frank) starts at $499/month, billed quarterly.
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• No dedicated mobile apps available, which may limit on-the-go access and usability for users who need mobile project management.
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• Paid plans are structured in tiers, with advanced features and higher levels of automation only available in the more expensive plans, which may not suit all budgets.

Pricing (monthly):

• Pro Plan – $48: 1 user, 1K contacts, 5K emails/month, unlimited mailboxes + free warm-up. Free users can access limited features for basic email outreach, but advanced tools require a paid plan.
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• Growth Plan – $96: unlimited users, 10K contacts, 50K emails, A/B testing, priority support, 14-day free trial. This plan is ideal if you want to evaluate all features, as Salesforge offers free trials so you can test the platform before committing.
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• Agent Frank – $499 (billed quarterly): AI SDR that finds leads and books meetings for you.

So,

If Lavender feels like “email grading only,” Salesforge is the upgrade that actually runs the outreach.

It’s built for teams who want more booked meetings without more manual work.

2) Apollo.io: Best Lavender.ai Alternative for Finding and Contacting the Right Buyers in One Place

Apollo.io is a powerful ai tool with advanced ai features designed for sales and marketing teams.

It offers ai writing, an ai writing assistant, and an ai email assistant for content creation, marketing content, and email campaigns, helping you maintain a consistent brand voice and writing style.

The user interface is intuitive, helping you save time, streamline workflow automation, and set up automated workflows with just a few clicks. Apollo.io supports browser extension and chrome extension integration for seamless use within your email platform.

You can integrate Apollo.io with other tools like Zapier, Google Sheets, and Google Docs for workflow automation and data management.

Compared to Gong.io's conversation intelligence, Copy.ai's generative AI for email personalization, HubSpot CRM's marketing automation, Rytr's free plan, Evernote's AI features, Jasper's campaign creation, Phrasee's brand voice optimization, Instantly.ai's high-volume outreach, Compose.ai's autocompletion, and Regie.ai's multi-channel engagement, Apollo.io stands out for its all-in-one approach.

Apollo.io helps with sales outreach, email outreach, personalized email campaigns, and tracking engagement metrics to measure success. Its marketing automation and email marketing features benefit small businesses, marketing teams, and sales and marketing teams by improving deliverability, helping avoid spam folders, and enhancing email communication.

You get a big B2B database, strong filters, email sequences, dialer, and tracking in one dashboard, so your team is not jumping between five different apps.

It’s made for teams that want a steady stream of new prospects, bulk outreach, and clear analytics on what is actually working.

While, Lavender helps you improve the email you already wrote.

Apollo helps you find the right person, write to them, send the email, call them, and track the full journey.

So instead of just fixing a copy, you’re building and working a full pipeline from inside one tool.

Pros:

• Puts prospecting and outreach in one place, so reps don’t live in spreadsheets.
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• Has a huge lead database with strong filters for role, company size, industry, and more.
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• Lets you build email sequences and follow-ups that run on autopilot.
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• Shows who opened, clicked, or replied, so you know which sequences to scale.
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• Gives you smart lead suggestions based on the people you already target.
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• Provides AI guidance and real time suggestions to improve email effectiveness as you draft.
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• Allows you to use bullet points to organize key features or email content for clarity and impact.
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• Integrates with Google Sheets for streamlined data management and workflow automation.
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• Connects with tools like Salesforce, Gmail, and other CRMs, which keeps data synced.
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• Has bulk email and SMS features, handy for bigger campaigns.

Cons:

• Some contact data (emails/phone numbers) can be wrong or outdated, so you still need to verify.
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• Apollo.io does not offer dedicated mobile apps, which can be a limitation for users who need to manage tasks or access data on the go.
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• The structure of paid plans means that advanced features, higher credit limits, and priority support are only available on higher tiers, so you may need to upgrade to unlock the full capabilities.

• The power dialer can lag or freeze, which is annoying during calling blocks.

• When you use too many filters, the app can slow down a bit.
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• The interface has a lot of features, so new users may feel overwhelmed at first.
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• On the free plan, you have strict credit and send limits.

Pricing:

• Free – $0: 100 credits per user each month, basic filters, and limited access to platform features. Free users can try out core functionalities like basic email analysis and lead search, but advanced tools require a paid plan.
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• Basic – $59/user: 2,500 credits, unlimited sequences, CRM integrations, better filters. This plan, along with higher tiers, may offer free trials so you can evaluate premium features before committing.
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• Professional – $99/user: 4,000 credits, multi-touch outreach, dialer, workflows, call recordings.
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• Organization – $149/user (annual only, min 3): 6,000 credits, advanced security, custom reports, more dialer minutes.

So,

If you want more than an email coach and you need one place to find leads, run outreach, and track results, Apollo.io is a strong Lavender.ai alternative.

It’s built for teams that care about volume and targeting, not just email wording.

5 Best Apollo.io Alternatives & Competitors in 2025

3) Regie.ai: Best Lavender.ai Alternative for AI Sequences and Personalization at Scale

Regie.ai is an advanced ai tool and AI sales engagement platform with powerful ai features designed for marketing teams and sales and marketing teams.

It offers robust ai writing, ai writing assistant, and ai email assistant capabilities for content creation, marketing content, and email campaigns. Regie.ai's intuitive user interface helps users save time and streamline workflow automation and automated workflows with just a few clicks.

It helps you plan, write, and send outreach across email, phone, and social, supporting sales outreach, email outreach, and personalized email campaigns.

Regie.ai provides a browser extension and chrome extension for seamless integration, and connects with other tools like Google Sheets and Google Docs to enhance workflow automation.

Your reps and AI “agents” work from the same place, so you can run full campaigns instead of just fixing one email.

Compared to other solutions, Shortwave is an AI email assistant with deep Google Calendar integration, Jasper is an ai writing assistant for rapid campaign and copy creation, Phrasee optimizes brand voice and writing style for enterprise-grade messaging, and Regie.ai stands out for its multi-channel engagement and engagement metrics tracking.

Regie.ai is a good fit if you:

• Want personalized emails at scale, not just one email at a time, and need to avoid spam folders for better email communication.
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• Run SDR/BDR teams that need clear messaging and ready-made campaigns.
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• Sell complex products and want help turning value props into full sequences.
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• Like the idea of Auto Pilot / Co Pilot: let AI do the heavy lifting, while reps jump in for higher-value touches.
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• Need marketing automation and email marketing features that benefit small businesses, marketing teams, and sales and marketing teams.

Lavender sits in your inbox and coaches you on a single email.

Regie sits over your whole outbound motion and helps you:

• Build multi-step sequences (email + calls + social) with sales automation.
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• Generate first-draft campaigns from a few pain points and value props using ai email creation and ai content.
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• Keep consistent follow-ups running in the background with workflow automation and automated workflows, while reps focus on calls or key accounts.

So if Lavender is like a writing coach, Regie is more like a campaign builder plus AI SDR in one, offering a suite of powerful tools for modern sales and marketing.

Pros:

• Can turn your raw ideas and value props into a full outbound sequence.
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• Auto Pilot and Co Pilot help you choose how “hands-off” or “hands-on” you want to be.
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• Makes it easier for managers to standardize messaging across the whole team.
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• Great for killing writer’s block, reps don’t start from a blank page.
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• Chrome extension can pull in info from LinkedIn or a website to personalize messages fast.
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• Helps you personalize in under a minute when you want quick, tailored outreach.
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• Keep touches going in the background, so prospects still hear from you while reps focus on higher-value work.
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• Provides AI guidance and real time suggestions to improve email effectiveness and engagement.
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• Supports the use of bullet points to organize key features or email content for clarity and impact.
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• Integrates with Google Sheets for streamlined data management and workflow automation.

Cons:

• For short LinkedIn-style messages, it can ask for too many inputs before giving you options.
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• The sidebar and UI can sometimes get in the way of your normal workflow.
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• Some users feel emails can be too simple or “AI-ish” without manual tweaks.
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• No dedicated mobile apps available, which may limit on-the-go access and usability compared to some competitors.
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• Paid plans are tiered, with advanced features and higher usage limits only available on more expensive subscriptions.

• You may see weird suggestions now and then (like inviting someone to lunch when that’s not your goal).
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• Take time to tune it to your tone and get the best results, not instant “set and forget.”
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• Support and help docs can feel light, so self-learning the tool is harder if you don’t get guided onboarding.

Pricing:

Regie.ai does not list simple self-serve pricing like a $/month per seat plan. Instead, they sell packages like:

• AI Agents
• AI Agents + AI Dialer
• RegieOne (their full all-in-one platform)

Currently, Regie.ai does not offer a free plan for free users, and access to the platform requires engaging with their sales team for a custom package.

Unlike some Lavender AI alternatives that offer free trials or allow free users to test basic features, Regie.ai does not publicly advertise a free trial option. You’ll need to talk to their sales team to get exact numbers and inquire if a trial is available.

So,

If you like Lavender’s help with writing, but you want a tool that can build and run full outbound campaigns, not just grade single emails, Regie.ai is worth a look.

It shines when you care about personalization at scale, not just getting a better email score.

Conclusion

So, we've reached the end.

We looked at Lavender AI as an email coach that lives in your inbox and helps you fix subject lines, tone, and structure, but doesn't handle leads, sending, or full campaigns.

Then we walked through three clear alternatives for your sales team:

• Salesforge for automated outreach with an AI SDR that can find leads, warm mailboxes, and send emails to book meetings.
• Apollo.io for teams that need a large B2B database plus outreach tools (sequences, dialer, tracking) in one platform.
• Regie.ai for building and running AI email, call, and social sequences with personalization at scale.

If your team wants to move from “better emails” to more booked meetings with less manual outreach, Salesforge is the most direct fit from this list.

It lets you keep your strategy and messaging, while the AI handles the heavy lifting of sending, following up, and filling the pipeline.

👉 You can explore Salesforge and see how Agent Frank could plug into your current sales process.